
Avocado
CARE
Even if you’re not a squeezer, you can still mess up a perfectly fine avocado by not storing it properly at home. Here’s what you need to know to do it right. We love the Hass for its durability, long life and another advantage is its skin darkens as it ripens, making it easier to tell when its ready to eat.
IMPORTANT TIPS
1
CHECK THE STEM
If the short brown stub is at the top of the avocado, nudge it with your thumb, if it does not come off easily, then it’s probably not ripe yet. If it does come off, look at the colour the indentation leaves behind. Bright, fluorescent yellow or green it's ready to go.
2
BROWN PAPER BAG
Avocados do not ripen on the tree; they ripen or “soften” after they have been harvested. If you can’t wait for mother natures timeline to ripen up your avocado we recommend placing unripe avocados in a brown paper bag with an apple or kiwi fruit for two to three days until they are ripe.
3
LOOK AT THE COLOUR
As a Hass avocado ripens, the colour darkens from green to black. If it’s a vibrant green, it’s not ripe yet. If it’s too ripe, the colour will be very dark and there might be white spots on the skin.
RIPENING
We've all drooled over Instagram photos of blemish-free yellow-green avocados but finding them at the grocery store can feel like a game of chance. How can you identify picture perfect avocados without being able to peek inside? We are here to help.

Put this avo back into the fruit bowl and wait for Mother Nature. Ripening avocados is a process best left to Mother Nature’s timeline. Patience is key as they took 14 -18 months to grow after all. The ripening times vary across the season.
VERY FIRM & UNRIPE
Green

DARK GREEN WITH SHADES OF DEEP PURPLE
Gently place this avo in your palm and give it a bit of loving, a gentle squeeze. This avo will be firmer, more aesthetically pleasing, perfect for a perfectly Instagrammable avocado burger. Good time to start putting them in the fridge at this stage.
Semi Ripe

Ripe
DARK PURPLE TURNING BLACKISH
Time to start making avocado margaritas, guacamole, or any smashed dish you desire.
RIPENING TIMEFRAME
This chart is important for you to look after your fruits correctly to know when they're ready to eat. Check which month you're in and that's how quickly they'll be ready!
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
6-8 DAYS
5-7 DAYS
4-6 DAYS
3-5 DAYS
10-13 DAYS
8-11 DAYS
7-10 DAYS
12–16 DAYS
14-18 DAYS
11-14 DAYS
11-14 DAYS
4-6 DAYS
WHAT YOU DO
UNPACK
We simply cut the fruit after carefully selecting prime stock from our avocado farm in Maungatapere, Northland.
CHECK
We oversee the ripening process in our warehouse to a half or fully ripe texture, depending on what a chef request.
WATCH
Handpicked at precisely the levels of colour, firmness, and flavour that you have requested. We package them with love to ensure they stay just as perfect as we packed them.
REFRIGERATE
We monitor our trucks temperatures and how the boxes are stacked during their 179 km journey.
The last stop is a restaurant kitchen or perhaps to perch atop a piece of your toast.
WHAT WE DO
PICK
We simply cut the fruit after carefully selecting prime stock from our avocado farm in Maungatapere, Northland.
BABYSIT
We oversee the ripening process in our warehouse to a half or fully ripe texture, depending on what a chef requests.
BOX
Handpicked at precisely the levels of colour, firmness, and flavour that you have requested. We package them with love to ensure they stay just as perfect as we packed them.
FREE DELIVERY
We monitor our trucks temperatures and how the boxes are stacked during their 179 km journey.
The last stop is a restaurant kitchen, perhaps destined to perch atop a piece of toast.
